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Westcon’s Avaya Accelerate Programme Helps Resellers to Develop Mid-market Unified Communications Expertise

23 February 2009– Westcon Convergence, a leading specialty distributor of advanced technology solutions, today launched its Avaya mid-market programme, Accelerate, designed to provide resellers with the tools they need to drive sales of Unified Communications (UC) solutions in the mid-market.

The programme is designed to deepen resellers’ understanding of UC solutions, and the business benefits they enable, such as cost reductions, increased productivity and enhanced customer service. Through ongoing product and services support, Westcon and Avaya aim to enhance the way in which UC products and solutions are sold, helping to generate tangible RoI for resellers.

“Unified Communications offers great opportunities and we need to support our partners in unlocking its huge business potential,” said Tim Brooks, general manager, Westcon Convergence UK. “Not only does our Accelerate program help resellers with demand generation, but it also reduces the cost of training investments around unified communications.”

“In line with our new High-Touch, Channel-Centric approach, we are wholly committed to our Channel Business Partners and to developing long-term and mutually beneficial customer relationships,” said Paul Riordan, channel sales operations director, Avaya. “Working with Westcon, we can provide resellers the tools they need to drive sales and accelerate success in the mid-market. The time is now to help resellers capitalize on the huge potential UC offers.”

The Accelerate programme was launched at Mercedes Benz World on Thursday 19th February, with over 70 resellers in attendance. Avaya and Westcon shared keynote presentations on opportunities in the mid-market and explained how resellers can promote the business benefits of UC, while demonstrating RoI. Resellers also attended solutions demonstrations from Avaya, Polycom and Extreme Networks for a more in-depth understanding of the solutions portfolio.

As part of the event, Westcon and Avaya presented their Reseller Awards, recognising sales achievements in 2008. The awards were announced as follows:

-    Top Reseller Award for Communication Manager – Central Telecom
 
-    Achievement Award for Communication Manager – Datapoint  
 
-    Top Reseller Award for IP Office – Network Europe Group Plc
 
-    Achievement Award for IP Office – Excell Group
 
-    Fastest Growing Reseller Award – Spitfire   


Note: Photography of the launch event and the awards presentation is available upon request.

About Westcon Group
Westcon Group, Inc. is the leading specialty distributor in networking, security, mobility and convergence for leading technology vendors, including Cisco, Nortel, Avaya and Polycom. Through its Westcon and Comstor practices, Westcon Group sells products and services to resellers, systems integrators and service providers. Westcon Group has particular expertise in the convergence of voice, data and video applications and technologies, including voice-over Internet protocol, or VoIP, security for networking and communications systems, remote access, Internet and e-business, virtual private networks, videoconferencing and wireless connectivity. For more information, visit www.westcongroup.com .

About Avaya
Avaya is a global leader in enterprise communications systems.  The company provides unified communications, contact centers, and related services directly and through its channel partners to leading businesses and organizations around the world.   Enterprises of all sizes depend on Avaya for state-of-the-art communications that improve efficiency, collaboration, customer service and competitiveness.   For more information please visit www.avaya.com.